In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1st December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis.
In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and doughnut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”
The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall (The Girl With The Dragon Tattoo, The Social Network, Benjamin Button) and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick (Echo Park) and the life-sized emoji costumes were created by Casey Storm.
As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android.