World travel clothing brand, Craghoppers today launched The Craghoppers’ Film Prize. Aimed at attracting entries from short-form filmmakers, this is the start of a long-term initiative where the brand will support filmmakers, who have traditionally been overlooked, by offering one of the largest cash prizes of its type in the world.
Launched today at London’s Somerset House, The Craghoppers’ Film Prize was presented by Director, Joanne Black and MD, Jim McNamara, alongside partners, Discover Film. Leading directors, producers and filmmakers gathered to hear about the prize and student bursary fund.
Craghoppers in conjunction with its partner Discover Film, which currently run the successful Discover Film Awards, will recognise students and filmmakers by awarding significant cash prizes. Winning student entries will be rewarded at both the April and October Discover Film Awards in London, as well as two other major first and second cash prizes totalling £34,000.
Joanne Black, Director of Craghoppers said: “As leaders in a competitive outdoor clothing market, we are delighted to be working closely with emerging talent and supporting this new generation of content creators. We want to recognise them by investing significantly in their bursaries as well as considerable prize funds. Supporting The Arts is an important strategic decision for us as a brand. We see this initiative growing year on year and overtime we hope that The Craghoppers’ Film Prize will be one of the most coveted prizes to be won within International Film Award programmes.”
Jaine Green, Chair of Judges at the Discover Film Awards commented: “We are absolutely thrilled that Craghoppers is engaging with the Discover Film Awards. Over the last two years there has been a sea change in the world of digital content with viewers increasingly wanting their entertainment in smaller bite size chunks which can be watched on the go. Against this backdrop, the partnership with Craghoppers will support a wide range of emerging talent making short form content to the highest standard. These filmmakers are the next generation of digital adventurers, who in the future will be creating content for a wide range of digital platforms such as Netflix or Amazon, or any of the new digital channels being created. Incubating and supporting this talent now is important to the digital economy of tomorrow. This is a game changer for short-form content creators globally.”
Jim McNamara, MD of Craghoppers said: “This initiative reflects perfectly our brand ethos of Discover your World, leading with our technical expertise, quality and innovation. We are thrilled to be supporting both grass-roots and experienced filmmakers across a range of genres and I can’t wait to start seeing what they can produce.”