As a filmmaker and a fan of indie film in general, I have always wanted to attend the Sundance Film Festival. It turns out I finally got to experience it through a movie.
It’s a comedy called On the Corner of Ego and Desire, the second feature from writer/director Alex Ferrari.
This tells the story of three wide eyed indie filmmakers who arrive at Sundance with the hope of selling their movie to an elusive power player who told them he would be there.
Making up this well cast trio are Sonja O’Hara (“Doomsday (TV)”, “Ovum”) as Julia, the director turned auteur of their movie, Robert Alicea (“Adulthood (TV)”, “Alto”) as Johnny, the producer who took a huge risk to make this happen, and Randy Ramos Jr. (“Headbands & Hoodies (TV)”, “The Week Of”) plays Lorenzo the actor and editor of this opus who often feels like the third wheel of the group.
The clock is ticking, these three could only afford to be at this legendary event in Park City, Utah for 24 hours. On the Corner of Ego and Desire is the first narrative feature to be shot entirely at the Sundance Film Festival.
When I first heard about this project I instantly knew this was an idea that had potential, especially given the guerrilla filmmaking style Alex and many indie producers work with these days.
For those who are not too familiar with Sundance it is one of the top five events in the world that celebrates all things Film. For around ten days out of the year this small mountainous town is taken over by industry pros and film enthusiasts from all walks of life.
Some of these shots burn with beauty and contrast, such as seeing Julia walk alone down the snow lined, well lit streets of park city long into the night. Some popular landmarks of this location were also utilized to great comedic effect.
It should be said that while this movie is one of a kind, this type of movie has been done before. The 2001 film Festival in Cannes was shot entirely at that major event and features celebrity cameos such as William Shatner, Faye Dunaway, Holly Hunter, Jeff Goldblum and Peter Bogdanovich.
On the Corner of Ego and Desire has plenty of indie stars to its name. Actor Stephen Kramer Glickman plays himself, The Room actress Robyn Paris plays herself as well, director/actor Robert Peters plays a filmmaking idol of Julia’s and plays a pivotal role.
The important producer these three are looking all over town for is Richard “RB” Botto, the real life producer/actor/screenwriter and founder of Stage 32, an online social network exclusively for filmmakers.
This premise is all one big inside joke for those who know who RB is. The fact that Julia and the others are looking to pitch their work to him is ironic, given that Richard Botto gives lectures on how best to pitch and network. He literally wrote the book on it, called Crowdsourcing For Filmmakers. Alex Ferrari plays himself, as a podcast host that gets to interview these three while they are at a major crossroads in their relationship.
Full disclosure here, I knew about On the Corner of Ego and Desire because I have been listening to Ferrari’s Indie Film Hustle Podcast for two years. I sought this movie out and was looking forward to seeing it.